Ticketmaster is in hot water again after halting SUGA’s Agust D tour sales due to overwhelming demand.
Ticketmaster, the leading ticket sales and distribution company, has announced the cancellation of the remaining sales rounds for BTS member SUGA’s upcoming Agust D tour.
This decision was made due to the extreme demand during the ARMY MEMBER presale on Wednesday, which exceeded the number of available tickets.
The company stated that all available tickets would be released during the first round of presale.
However, fans have criticized Ticketmaster’s decision, as many of the remaining tickets were marked as “Official Platinum,” and were being sold at inflated prices.
Ticketmaster divided the ticket presales into two categories, a Verified Fan presale for those in the ARMY MEMBER fan club and a General Verified Fan presale.
The company warned fans about the high demand, and stated that if all tickets were purchased during the ARMY MEMBER Presale, there would not be any additional sales.
Due to the overwhelming demand, Ticketmaster announced the cancellation of the General Verified Fan Presale and General Onsale.
Despite Ticketmaster’s claims that all tickets were sold during the first round of presale, many fans were disappointed to find that “Official Platinum” tickets were still available for purchase.
These tickets were being sold at inflated prices, which many fans believe were preventing them from securing tickets.
Fans took to social media to express their frustration, demanding that Ticketmaster release these tickets at face value, so that more fans could have the opportunity to see the beloved k-pop star SUGA.
Ticketmaster has come under intense scrutiny in recent months due to fans struggling to secure tickets for high-profile artists like Taylor Swift and Beyoncé.
Public sales for Taylor Swift’s “Eras” tour were also canceled due to high demand.
Following the Eras tour sale debacle, the Senate Judiciary Committee held a hearing in January to examine Ticketmaster’s outsize role in the ticketing industry.
Senators were critical of Ticketmaster, which merged with Live Nation in 2010, and investigated whether a lack of competition in the ticketing industry has unfairly hurt customers.
At the Senate Judiciary Committee hearing in January, Ticketmaster faced intense criticism for its practices and role in the ticketing industry.
The hearing aimed to investigate whether the lack of competition in the industry has unfairly hurt customers, and Ticketmaster’s merger with Live Nation was a particular area of focus.
During the hearing, Ticketmaster was accused of misleading consumers, monopolizing the ticketing industry, and failing to provide transparency in its pricing practices.
Senators also raised concerns about the use of “bots” by ticket resellers to purchase tickets in bulk, often at the expense of individual consumers.
Ticketmaster’s President, Jared Smith, defended the company’s practices, claiming that they were committed to providing fair access to tickets and that their anti-bot measures were effective.
He also argued that Ticketmaster’s merger with Live Nation had resulted in more benefits for consumers, such as greater access to events and improved customer service.
Despite Smith’s testimony, several senators remained skeptical of Ticketmaster’s practices and called for greater regulation and oversight of the industry.
The hearing highlighted the need for transparency in ticket pricing and distribution practices and led to increased scrutiny of Ticketmaster and other companies in the industry.
In the wake of the hearing, Ticketmaster announced a series of changes to its practices, including improved anti-bot measures and greater transparency in its pricing practices.
However, many fans remain skeptical of the company’s commitment to fair access to tickets, particularly in the face of high demand for popular events such as SUGA’s Agust D tour.
Ticketmaster’s cancellation of the remaining sales rounds for SUGA’s Agust D tour has left many fans disappointed and frustrated, particularly with the inflated prices of the remaining tickets.
While the company warned fans about the high demand, it is unclear why they did not anticipate the number of available tickets needed to meet this demand.
Ticketmaster’s recent history of struggling to meet high demand for tickets has led to scrutiny and criticism, and it remains to be seen if they will take action to address these concerns.
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