YouTube Livestreams Coachella 2023, Offering a Front-Row Experience

KEY TAKEAWAYS
For the first time, YouTube is livestreaming all six stages of Coachella 2023 across both weekends, providing a front-row experience for fans worldwide.
The livestream includes an all-star lineup of artists, such as Frank Ocean, Bad Bunny, BLACKPINK, Rosalía, Gorillaz, and more.
Fans can participate and interact with their favorite artists through YouTube Shorts, enhancing their Coachella experience.
Exclusive merchandise and YouTube Premium pre-parties offer additional perks for viewers tuning in.
Coachella's pioneering efforts in online streaming have set a precedent for other music festivals and contributed to a more inclusive and accessible future for live music events.

 

Music lovers from around the globe can now enjoy the iconic Coachella Valley Music and Arts Festival from the comfort of their own homes.

For the first time, YouTube will be streaming live from all six stages of the festival across both weekends.

This year’s livestream promises to be the most epic yet, capturing all the can’t-miss moments and sharing them with fans worldwide.

Back-to-Back Livestream Weekends

The weekend one livestream, sponsored by Fast X, Verizon, and NYX Professional Makeup in the U.S., will commence at 7 p.m. ET/4 p.m. PT on Friday, April 14, and run through Sunday night, April 16.

Weekend two, sponsored by Tic Tac and Dove Shower Collection, will start at the same time on Friday, April 21, before ending on Sunday, April 23.

All-Star Lineup

This year’s festival features headliners Frank Ocean, Bad Bunny, and BLACKPINK.

As well as additional performers such as Rosalía, Gorillaz, Burna Boy, Blondie, Becky G, Pusha T, Metro Boomin, Charlie XCX, Kid Laroi, Flo Mili, Bjork, A Boogie, Uncle Waffles, Los Fabulosos Cadillacs, Elderbrook, Kenny Beats, Yves Tumor, The Chemical Brothers, Kaytranada, SG Lewis, and many more.

Interactive Experience on YouTube Shorts

To enhance the Coachella experience, fans can participate and interact with their favorite artists on YouTube Shorts.

They can help build setlists for artists like Calvin Harris, Becky G, and Burna Boy, as well as show global icons BLACKPINK how they’re preparing for their first-ever headlining performance.

Exclusive Merchandise and Premium Pre-Parties

Exclusive merchandise from over a dozen artists, including custom Coachella drops, will be available for purchase on the livestream and through YouTube Shorts via YouTube Shopping. 

Additionally, YouTube Premium will offer exclusive pre-parties, giving viewers a glimpse into the world of artists before they hit the stage.

With the 2023 edition, Coachella has reached a new level of online streaming by broadcasting live from all six stages across both weekends, allowing fans to choose their preferred performances and not miss a moment.

Don’t Miss the Action

To be a part of Coachella history, tune in to Coachella’s YouTube Channel or within the YouTube Music app, and follow @YouTubeMusic on Instagram and Twitter with the hashtag #CoachellaOnYouTube.

Set your reminders now, and get ready for the most epic Coachella experience yet!

Coachella and Its History of Online Streaming

Coachella has been at the forefront of the online festival experience, streaming performances since 2011.

Over the years, the festival has continuously evolved its online presence to bring the magic of the event to fans who can’t attend in person.

This year’s streaming initiative marks a significant milestone in Coachella’s ongoing effort to make the festival accessible to a wider audience and ensure the best possible experience for fans tuning in from home.

Growing the Streaming Landscape

Initially, Coachella’s online streaming coverage focused on a limited number of stages and select performances.

However, the streaming platform has expanded year by year, eventually featuring multiple stages and providing a more comprehensive festival experience.

With the 2023 edition, Coachella has reached a new level of online streaming by broadcasting live from all six stages across both weekends, allowing fans to choose their preferred performances and not miss a moment.

Enhancing the At-Home Festival Experience

In addition to expanding the number of stages covered, Coachella has consistently worked on enhancing the at-home festival experience.

Through the years, the festival has introduced new features such as live chat, in-stream shopping, exclusive YouTube Shorts content, and interactive opportunities with artists and creators.

These innovations have created a more engaging and immersive experience for fans tuning in from around the world, making them feel like they are part of the action despite not being physically present at the festival.

A Model for Other Festivals

Coachella’s success in pioneering and expanding online streaming has set a precedent for other music festivals.

As a result, numerous events worldwide have followed suit and started streaming their performances, bridging the gap between on-site attendees and remote fans.

The continued growth and innovation in Coachella’s online streaming offerings not only benefit its own festival-goers but also pave the way for a more inclusive and accessible future for live music events.

Craig Miller

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