World of Warcraft Revives in China Through Blizzard and NetEase Collaboration

Blizzard Entertainment and NetEase have renewed their partnership, reintroducing ‘World of Warcraft’ and other games to the Chinese market.

Blizzard Entertainment and NetEase have reinstated their partnership to bring 'World of Warcraft' and other games back to China.
The agreement comes after a temporary fallout that had significant financial repercussions for both companies.
The gaming community has reacted positively, anticipating the return of their favorite games to the largest gaming market.

The Resurgence of Blizzard in China: New Agreements and Expectations

Blizzard Entertainment has successfully renewed its partnership with NetEase, bringing its main game, World of Warcraft (WoW), and other famous games, like Diablo and Overwatch, back to the Chinese market.

This move comes after a short time away and talks with other potential partners that eventually led them back to NetEase.

This return aims to boost Blizzard’s presence in the world’s largest video gaming market by revenue despite recent challenges, including a decline in the WoW player base from 5 million in 2009 to approximately 350,000 by early 2023​.

Historical Context and Future Directions

Initially, Blizzard worked with The9 to bring World of Warcraft to China in 2004, then changed to a new partner, NetEase, in 2009.

This partnership ended in early 2023 because both parties couldn’t agree on a new contract.

After this, Microsoft bought Activision Blizzard, the company that owns Blizzard. This big change helped Blizzard and NetEase renegotiate terms.

Now, under Microsoft, Blizzard is one of the world’s top three video game companies, along with Tencent and Sony. This setup gives Blizzard a strong base that the company can use to work in China.

Operational Challenges and Regulatory Hurdles

The agreement’s execution will require at least six months as both companies must reassemble operations teams and test new servers to ensure smooth gameplay.

This delay reflects the logistical and regulatory complexities of distributing foreign video games in China, where strict content guidelines and playtime restrictions for minors are enforced.

These regulations necessitate foreign games to be published through local partners, a requirement that Blizzard and NetEase are now navigating to align with local norms.

Cultural Impact and Market Response

The comeback of World of Warcraft and other Blizzard games is expected to greatly affect Chinese gamers, many of whom eagerly anticipated the game’s return even though it had been gone for a while.

This return means more than just business — it’s about reconnecting with a game that has been important in China for many years.

What’s Next? Expectations and Setup for WoW’s Comeback

As World of Warcraft prepares for its return, gamers and industry experts are closely watching how Blizzard will handle China’s changing rules and market trends.

If Blizzard successfully re-enters the Chinese market, it could surpass previous highs and regain its influence in the worldwide gaming industry.

Marilyn Walters

Marilyn Walters is a seasoned news journalist with over two years of experience in the field. Known for her investigative reporting and insightful analysis, Marilyn has covered significant global events with an objective lens. Her relentless pursuit of truth and dedication to journalistic integrity have established her as a respected voice in today's dynamic news landscape.

Read Full Biography
Back to previous

You May Also Like


New Assassin’s Creed Shadows Promises a Return to Classic Stealth in Feudal Japan with Dual Protagonists

Assassin’s Creed Shadows promises a return to classic stealth gameplay while exploring feudal Japan. With two unique protagonists, Naoe the…


Fortnite Chapter 5 Season 3: Start Date, Fallout Collab, and New Features

Fortnite Chapter 5 Season 3 launches on May 24, 2024. It features a major collaboration with the Fallout video game…


Ghost of Tsushima Director’s Cut Now Available on PC: An Epic Samurai Adventure

Ghost of Tsushima Director’s Cut was released on PC on May 16, 2024. Check out the key details of this…

  • mail
  • facebook
  • twitter

related articles


PS5 News: An Insight into Crash Team Rumble – Ride The Rumble!


Hinterland Studio’s Next Adventure in Unreal Engine 5


Xbox Hits Hi-Fi Rush & Sea of Thieves on PS5

Articles About Gaming

FF14 Dawntrail Release Date Set for July 2, 2024 – FFXIV 7.0 Story Details, New Jobs, and More

May 15, 2024

Destiny 2: The Final Shape – Release Date, Story, and Latest Bungie Updates

May 10, 2024

Players Create Their Own Fallout 4 Update Amidst Official Rollout Issues

May 8, 2024

Stellar Blade Release Date: A Turning Point for PS5 Games

May 3, 2024

Persona 3 Reload: The Latest Chapter in the Persona Series

May 1, 2024